Chatting terms in plain English
PPV, mass message, whale, unlock rate, net payout, baseline, tail commission and more than 30 other terms that show up in chatting agency offers and contracts, each explained in one or two sentences. Use it to read an agency's terms page or a contract line by line before you agree to anything.
Updated 1 November 2026 · Methodology v1.0
See the terms in use: net vs gross, PPV messages, methodology.
AI chatter
Software that writes fan messages automatically; some agencies sell it.
Baseline
The revenue level before an agency started, often a 90-day average; growth-based fees are charged only above it.
Chat revenue
Money earned in the inbox: PPV messages, tips sent in chat and customs.
Chat Score
This site's 0–10 score from 15 criteria, computed by code from published evidence only.
Chatter
A person who writes messages to fans on a creator's behalf.
Chatting agency
A company that runs a creator's inbox for a share of revenue, without marketing.
Churn
Fans who cancel or do not renew their subscription.
CRM
Software such as Infloww that gives a chat team a shared inbox, fan notes and statistics.
Custom
Content made on request for one fan at an agreed price.
Exit fee
A charge for ending a contract early; fair chatting contracts have none.
Fan notes
Notes on each fan's preferences, purchases and history, kept in the CRM.
Fan spending
Everything fans pay in total, the gross.
Flat fee
A fixed monthly price for chat coverage that does not change with revenue.
Full management
Agency service covering chatting plus traffic, marketing and often leak protection; usually 25–60% of net.
Gross
What fans pay before the platform's share.
Hard-no list
A written list of what a creator never sells or says; chatters must follow it.
Hourly model
Paying a chat service per hour of coverage, sometimes plus a small commission.
Mass message
A message sent to a whole list of fans at once, free or PPV.
Minimum term
The period you must stay before you may give notice.
Net
What the platform pays out to the creator after its share; on OnlyFans 80% of gross.
Notice period
Time between giving notice and the end of the contract.
Onboarding
The start phase: brief, access, sample conversations, go-live.
Payout
Money the platform transfers to the creator's account; it should never route through an agency.
Persona brief
A written description of a creator's tone, words and topics for chatters.
PPV
Pay-per-view: locked content a fan pays to unlock.
Rebill rate
Share of subscribers who renew automatically.
Report
Regular written summary of revenue, conversations and changes; weekly is common.
Revenue share
Agency fee as a percentage of a named revenue basis.
Seat
A team login slot in a CRM or platform tool, revocable by the creator.
Tail commission
Commission an agency keeps charging after the contract ends.
Team access
Access granted to a team without sharing the account password.
Tiered rate
A percentage that falls as revenue rises.
Tip
A voluntary payment from a fan, often sent in chat.
Two-factor (2FA)
A second login code; it should stay with the creator.
Unlock rate
Share of PPV messages sent that fans bought.
Upsell
Offering a fan a further purchase inside a conversation.
Vault
The creator's library of uploaded content used for posts and PPV.
Welcome message
The first message a new subscriber receives.
Whale
A fan who spends far more than average.
Win-back
Messages to fans whose subscription lapsed, to bring them back.